AiScReam

AiScReam
AiScReam
Romanized Name	aisukurīmu
Members	Ayumu Uehara; Ruby Kurosawa; Shiki Wakana

AiScReam is a voice actor unit originating from Love Live ANN. They debuted with the song 「愛♡スクリ～ム！」 and is the first cross gen unit in the franchise's history.

Overview

AiScReam is a radio personality unit originating from Love Live! series’ All Night Nippon GOLD.

It is the first officially recognized Love Live! unit that crosses different groups within the franchise.

Members

History

The role of Love Live! ANN personality was initially held by Emi Nitta (Love Live! – Honoka Kosaka) and Sora Tokui (Love Live! – Nico Yazawa) during its limited-time broadcasts. Later, Ai Furihata took over as the sole main personality from 2020. However, starting in the 2023 season, Aguri Onishi and Wakana Okuma joined as regular personalities.

A public vote was conducted to determine the unit’s name, and AiScReam was selected.

Before becoming regular personalities, Onishi and Okuma participated in the Love Live! ANN exclusive event, "Love Live! Series All Night Nippon GOLD: New Year's Thank You Culture Festival."

In March 2024, they hosted the MC segment after performing their songs at the "Unit Koshien" live event.

On June 28, 2024, during a broadcast of Love Live! ANN, it was announced that the group would temporarily be active as a unit and release music.

On January 22, 2025, AiScReam debuted with their first single, "Ai♡Scream!"

On February 1 & 2, 2025, they held their first live performance at the Asia Tour Yokohama show (K Arena), where they performed "Ai♡Scream!"

On March 28, 2025, Love Live! ANN aired its final episode. However, a new podcast series was announced.

Starting April 25, 2025, the podcast "Loveca Presents AiScReam's Melting Time" began streaming twice a month via Nippon Broadcasting System Podcast, Spotify, Amazon Music, and Apple Podcasts.

They also have a monthly column in the magazine Lovelive! Days, with all three members taking turns writing entries.

Discography

Ai♡Scream!
ICE LIMIT

The song "Ai♡Scream!" went viral, particularly on TikTok, Instagram, YouTube, and Spotify. It sparked a massive trend among idols and influencers, leading to the widespread "Ai♡Scream! Challenge" videos.

Phrases such as "ruby-chan" and "nani ga suki?" (What do you like?) became widely popular memes overseas, causing the boom to spread beyond Japan and gain global traction.

Chronology

Ai♡Scream!'s global boom:

Timeline of Massive Success & Worldwide Buzz

Mid-March 2025: The call-and-response segment from their live performance gradually gained attention on social media, leading to an increase in dance challenge and cover videos.
Ranked in the Top 10 on TikTok music charts.
March 24: Reached #1 on Spotify Japan’s Weekly Viral Chart.
March 28: A TikTok video posted on March 6 became the fastest in Love Live! series history to hit 10 million views.
March 29: Famous Korean idol group IVE posted an Ai♡Scream! Challenge video, causing a huge buzz in South Korea.
March 31: Achieved #1 on Spotify Japan’s Weekly Viral Chart for two consecutive weeks.
April 2: Ranked #1 on Spotify Viral Japan Chart.
April 3: Ranked #1 on Spotify Viral Korea Chart. Famous singer Ado, known for supporting Umi Sonoda, posted a parody video on TikTok.
April 4: Hit #1 on Spotify Viral Malaysia Chart and entered the Top 3 in Indonesia, the Philippines, Vietnam, and Thailand. Gained traction in Asia.
Selected for YouTube Music’s “The Short List Japan” playlist cover.
April 5: A video posted on Liella’s official Instagram surpassed 10 million views.
April 7: The official Love Live! YouTube channel hit 10 million views on a Shorts video for the first time.
April 8: Major K-pop idol groups Kep1er, NMIXX, and NiziU posted challenge videos, sparking widespread popularity among Korean influencers and artists.
Ranked #1 on YouTube Shorts’ Daily Top Songs.
April 9: Entered #6 on Genius HOT TOP 100 Global Chart, and an Instagram video surpassed 20 million views.
April 11: A Love Live! TikTok video hit 100 million likes for the first time, with three related videos surpassing 10 million views each.
Featured on a Taiwanese news segment as a “three-tone hypnotic song”.
Ranked #1 on Spotify Viral Hong Kong Chart.
April 12: Ranked #1 on YouTube Music Daily Top Songs in Japan & Korea.
Instagram video surpassed 30 million views, and two TikTok videos exceeded 1 million likes.
April 13: Famous Korean idol group LE SSERAFIM posted a challenge video.
At SBS INKIGAYO LIVE in TOKYO, Giselle & Karina of aespa covered parts of Ai♡Scream! on stage, creating buzz.
April 14: Ranked #1 on Spotify Viral Philippines Chart.
Maintained Top 3 on Spotify Japan Weekly Viral Chart for four consecutive weeks.
April 15: Climbed to #2–4 on Genius HOT TOP 100 Global Chart.
April 17: K-pop groups ITZY & ILLIT joined the challenge, sustaining popularity among Korean idols & Asian influencers.
April 18: The YouTube Music Art Track of AiScReam surpassed 10 million views in less than a month, marking an unprecedented pace in Love Live! history.
April 20: Ranked #1 on Genius Japan’s International Weekly TOP 10 Chart, and an Instagram video exceeded 40 million views.
April 21:
- Ranked #3 on Spotify’s Global Playlist TOP 50.
- A TikTok video surpassed 20 million views.
- Maintained Top 3 on Spotify Japan Weekly Viral Chart for five weeks.
April 22:
- Surpassed 1 million monthly listeners on Spotify despite having only two songs.
- K-pop group KISS OF LIFE joined the challenge.
- Official accounts like Hatsune Miku, Identity V, and Code Geass also posted challenge videos, expanding its influence.
April 24: K-pop group BABYMONSTER joined the challenge.
April 25:
- K-pop megastar TWICE posted a challenge video, generating massive attention.
- Microsoft Windows Global posted parody videos on Instagram & TikTok, proving its worldwide impact.
April 26:
- AiScReam became the cover of Spotify’s “Weekly Buzz Tokyo” playlist.
- Ranked #1 on Genius Japan’s International Weekly TOP 10 Chart for two consecutive weeks.
April 28:
- Instagram video exceeded 50 million views.
- Three Love Live! official YouTube videos surpassed 10 million views.
- Maintained Top 3 on Spotify Japan Weekly Viral Chart for six weeks.
- The viral effect boosted Love Live! official YouTube by 100,000+ new subscribers and TikTok by 160,000+ followers in a month.
May 1:
- Ranked #1 on Genius HOT TOP 100 Global Chart.
- Entered Top 10 on Billboard Japan Songs Chart in Singapore, Malaysia, and India.
May 2:
- The official AiScReam YouTube surpassed 20 million views in just two weeks, doubling its previous record.
- A Love Live! Shorts video hit 20 million views.

Live Events

A live event has been announced for September 6–7, 2025, at Pacifico Yokohama.
Other Love Live! units will also perform under the "Topping Members" theme.
On February 28, 2025, an additional segment called "Love♡Booster Guest" was revealed, where AiScReam members will invite their favorite performers as special guests.

Topping Members

YYY

Shuka Saito (Love Live! Sunshine!! – You Watanabe)
Aika Kobayashi (Love Live! Sunshine!! – Yoshiko Tsushima)
Ai Furihata (Love Live! Sunshine!! – Ruby Kurosawa)

Saint Snow

Asami Tano (Love Live! Sunshine!! – Sarah Kazuno)
Hinata Sato (Love Live! Sunshine!! – Leah Kazuno)

A・ZU・NA

Aguri Onishi (Love Live! Nijigasaki High School Idol Club – Ayumu Uehara)
Coco Hayashi (Love Live! Nijigasaki High School Idol Club – Setsuna Yuki) (Day 1 only)
- ※ Kaori Maeda (Love Live! Nijigasaki High School Idol Club – Shizuku Osaka) will not appear on either day due to scheduling conflicts.

5yncri5e!

Misaki Nako (Love Live! Superstar!! – Chisato Arashi)
Nozomi Suzuhara (Love Live! Superstar!! – Kinako Sakurakoji)
Okuma Wakana (Love Live! Superstar!! – Shiki Wakana)
Aya Emori (Love Live! Superstar!! – Natsumi Onitsuka)
Sakura Sakakura (Love Live! Superstar!! – Tomari Onitsuka)

Sunny Passion

Yuna Yuki (Love Live! Superstar!! – Mao Hiiragi)
Chiha Yoshitake (Love Live! Superstar!! – Yuna Hijiri)

Love♡Booster Guests

Arisa Komiya (Love Live! Sunshine!! – Dia Kurosawa) (Day 1 only)
Hinaki Yano (Love Live! Nijigasaki High School Idol Club – Yu Takasaki)
Akane Yabushima (Love Live! Superstar!! – Mei Yoneme)

Etymology

The unit’s name has a triple meaning:

Inspired by the frozen treat, ice cream.
It includes the first letters of the characters played by its members (Ruby, Ayumu, Shiki).
Each of these characters has strong feelings of love (Ai) toward specific other characters (Ruby → Dia, Ayumu → Anata-chan & Yu Takasaki, Shiki → Mei Yoneme), leading to the meaning "screaming love" (Ai Scream).

References